The Eros Association Inc is Australia's national adult retail and entertainment association. We function in the same way as other peak industry groups like the Pharmacy Guild or the Motor Traders Association in that we unify our members, lobby government and run a professional and ongoing public relations campaign.

Established in 1992, Eros is the longest serving adult industry group in Australia and we have earned a reputation for integrity and professionalism in our activities. We seek to bring logical and popular perspectives to love and sex rather than moral or religious ones. 'Make love not war' is the philosophy that we bring to our political debates.

Although issues of sex, morality and the law are found throughout the site, it is not intended for titillation but rather for information and education.